BMW cookie policy.

Use of cookies on this website.

A cookie is a small text file that some websites store on your computer.
Within this website, cookies are used to improve the browsing experience for our customers. BMW AG takes your privacy seriously and the below information details the cookies used, how to prevent these being written and the impact of doing so on your browsing experience.

Disabling/enabling all cookies.

You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all of the interactive features of the site if cookies are disabled.
Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, use the Help function integrated in your browser or visit

Disabling/enabling specific cookies.

BMW Group is working to provide the ability for you to manage your cookies preferences within our website but this is currently under development. As an interim step below, we have detailed all of the cookies set by our websites, their purpose and details of how to opt out where available.
The cookies details on this website are based on the International Chamber of Commerce guide for cookie categories; Strictly Necessary, Performance, Functionality or Targeting.
The list below explain the cookies we use and why.

First party cookies.

Purpose: This session cookie indicates that you are actively using the site. This indicates, at any given time, how many users are visiting the site. This cookie is deleted when you close your browser.
Expiry date: Session
Category*: Strictly Necessary

Name: WT_FPC
Purpose: These third party cookies are used to perform WebTrends tracking services.
Expiry date: Session
Category*: Targeting/Advertising

Name: social_media_cookie_disclaimer
Purpose: This cookie is used to record if a user has accepted the use of the different types of cookies on the BMW website. The cookie is a permanent one; it will be deleted for cookie changes.
Expiry date: Permanent
Category*: Strictly Necessary


Strictly Necessary: These cookies are essential to ensure that the user can navigate and use special features of the site, such as accessing secured areas of a page. Without these cookies, essential aprts of the website cannot be used. Persistent cookies are normally not used this category, unless they are really required.
Targeting and Advertising Cookies: These cookies are used to display ads that are relevant for the user and his/her interests. These cookies can also be used to save and measure the effectiveness of an advertising campaign, which the user got in touch with during visiting particular web pages, thus providing the possibility for communication with potential advertisers.

Sharing tools and YouTube.

The BMW Group web pages contain embedded 'Share' buttons to enable users of the site to share content with friends through social networks such as Facebook and Twitter. These sites may set a cookie when you are logged in to their service. Furthermore with the integration of YouTube content additional cookies will be set. The BMW Group does not control the setting of cookies from these websites. Please check the third-party websites for more information about their cookies and how to manage them.